SEO for Small Business

 

The Main Benefits

Some promotional methods are simply off limits for small companies. These necessitate a large budget and an excellent distribution network in order to work. Luckily, inbound techniques like search engine optimisation happen to be quite different.

Why does small business SEO make so much sense? There are several reasons why startups and small companies in all industries can rely on the technique and get the promotional results that they’re hoping for.

Minimal Cost Per Lead

The cost per lead is one of the most important metrics to take a look at when planning the budget for a marketing campaign. All inbound strategies, including search engine optimisation, have a much lower cost per lead than traditional outbound campaigns.

According to HubSpot statistics, generating a single lead through inbound promotion costs 62 percent less than generating a lead through a traditional advertising method (television promotion, print advertising, cold calling, etc.).

This is one of the main reasons why ever since 2012, the inbound marketing budgets of companies have been growing and outbound promotion expenditure has been shrinking.

SEO is the heart and soul of inbound promotion. It brings targeted traffic to the website and this is traffic that can generate leads. Optimisation delivers measurable results, which is why small companies can give it a try. Once the results are assessed, a business will be capable of determining whether the campaign was really worth a try.

Expanding To New Markets

What would it take for a small business to go national or even international? The marketing expenditure linked to such an expansion could be massive. This isn’t the case with SEO for small business promotion.

Reaching the right crowd through a search campaign is simply a matter of targeting. Choosing the right keywords and the right sub-niche make it possible for a company to interact with a minor, local crowd or a much bigger national audience.

Reaching new markets, launching new products or even launching an international brand have all become easier than ever in the online realm. Small companies are no longer limited to just having a local presence. SEO and inbound marketing rank among the biggest reasons for such cost-effective expansion.

Competing Against The Industry Leaders

What does it take for a small company to establish its positions in a very competitive niche? Is it possible to stand against the older, well-established players?

Search engine optimisation gives newcomers, as was the case with Step Up Digital Marketing, in a particularly competitive field, a chance to get their market share. It helps for the establishment of the right online reputation. Once a company presents itself as an authority within the respective industry, it can quickly generate audience interest.

Through this form of marketing, even small corporate websites can reach the top of search results for relevant keywords. These top search results are the ones that get the most of the audience.

The top two Google search results get 50 percent of the traffic, a Chitika study suggests. The results are valid for Google searches in the US and Canada but the situation isn’t that much different for other countries including Australia.

Results on the first Google page get 91.5 percent of the search traffic. It’s also interesting to point out that organic listings get 90 percent of the clicks because most of the search engine users tend to ignore Google ads.

These numbers mean that even a startup can become the authority in a certain field by reaching the first search engine results position. While hard work and a lot of emphasis on content will be required to accomplish the goal, it’s definitely achievable.

Increased Brand Awareness

Having more people reaching a business’s website will contribute to enhanced brand awareness.

We’ve already discussed the traffic figures for the best search engine result performers. It’s also interesting to point out that people tend to see pages that make it to the top of the SERP (search engine results page) as trustworthy.

Building a long-term relationship with prospects has become heavily dependent on reputation establishment. Quality content today is much more important than direct promotion and spending a lot of money on colourful ads. Quality content is also one of the SEO staples.

Answering questions that people have and sharing industry know-how will have a positive impact on optimisation efforts and on the brand establishment. The two goals are intricately connected and optimisation can easily contribute to the creation of the right online brand.

Everybody Else Is Doing It

Your prospects and customer are online and they’re using search engines to research brands, products and services. If people can’t find you when searching for information, it’s as if your brand doesn’t exist.

Eighty-one percent of shoppers conduct an online search before buying a product, an Adweek survey suggests. Online information has become a massive factor that is determining for the success of businesses. This is why all companies who are serious about their growth do optimisation.

A cost-efficient strategy that delivers long-term results, SEO for small business makes a lot of sense. The results of every single campaign are easy to measure and improve upon. These are just a few of the most important reasons why this kind of promotion matters and why it’s changing the world of advertising.